Utopis PIM

Utopis Platform (UP) is a Product Information Management (PIM) solution developed specifically for the construction and installation sector. It focuses on structuring and distributing technical product data across various digital and print channels, helping manufacturers, wholesalers, and suppliers streamline complex product information. As a flexible, standards-based solution, Utopis supports classification models like ETIM and ensures compatibility with BIM, GS1, and other industry-specific data protocols. With Utopis, businesses can manage, enrich, and publish product content more efficiently, increasing the accuracy, accessibility, and market readiness of their product data.

Target Market

Utopis PIM is tailored for manufacturers, wholesalers, and service providers in the building materials, installation, and construction industries. Its deep integration with industry classification standards and content distribution networks makes it ideal for companies that need to manage highly technical product catalogs with complex attributes and regional compliance. The platform is particularly relevant for Dutch-speaking markets but also supports international expansion.

Value Proposition

Utopis PIM delivers a specialized, industry-first solution that bridges the gap between complex technical product data and modern digital commerce. By automating classification, enhancing product enrichment, and supporting both BIM and ETIM protocols, it enables suppliers to create consistent, validated content across all channels. This results in faster time-to-market, reduced manual errors, and stronger integration with wholesalers, procurement platforms, and architects.

For Whom?

Utopis is ideal for:

• Manufacturers and wholesalers of construction and installation products
• Organizations required to work with ETIM, GS1, or BIM standards
• Product managers seeking to centralize and distribute complex technical data
• Teams needing to publish catalogs across online, print, and procurement platforms

Key Capabilities

• ETIM Classification: Full support for ETIM (European Technical Information Model), enabling standardized product categorization and data exchange.
• BIM & GS1 Integration: Ensure product data aligns with Building Information Modeling and GS1-compliant formats.
• Data Governance & Validation: Automatically checks data completeness and flags issues using customizable rules.
• Multichannel Publishing: Export product content to webshops, apps, marketplaces, and print catalogs using configurable templates and APIs.
• Digital Asset Management: Organize, store, and link technical drawings, manuals, safety sheets, and other assets.
• API Connectivity: REST-based APIs allow flexible integration with ERPs, eCommerce platforms, and third-party systems.
• Smart Content Blocks: Add product content once and reuse it across multiple outputs without duplication.

Industry Examples & Use Cases

A Dutch manufacturer of heating and ventilation systems implemented Utopis PIM to manage its thousands of SKUs. By integrating ETIM classification and BIM modeling directly within the platform, they streamlined collaboration with architects and wholesalers, reducing manual rework by 40% and accelerating content delivery.

A building materials wholesaler used Utopis to publish synchronized content across its webshop, printed catalogs, and third-party procurement platforms. The ability to reuse structured content and automatically adjust formats significantly decreased production timelines and reduced error rates.

A construction supply brand operating internationally used Utopis to ensure compliance with local classification standards. This helped their expansion into new markets by providing standardized content that met regional data-sharing requirements without added overhead.

Expert Insights

Utopis is frequently praised by industry professionals for its deep understanding of construction-sector requirements. Unlike generic PIMs, it offers built-in support for sector-specific data flows and compliance structures.

“Utopis enables our customers to bridge the gap between product content and market standards. Especially in industries like construction and installation, having structured, validated, and distributable product data is not just nice to have—it’s essential.” — Jeroen Ebus, Director at ProPlanet (developer of Utopis)

Experts also highlight the role of Utopis in reducing friction between internal departments and external partners. With automated workflows and validation tools, Utopis significantly cuts down time spent on manual corrections or reformatting data for different output channels.

Technology & Integration

Utopis is a cloud-hosted, modular platform built on modern technology principles. It is designed to integrate with a wide range of systems, including ERPs (SAP, Microsoft Dynamics), webshops (Magento, WooCommerce), and content publishing tools.

Its API layer supports both REST and custom connectors, allowing smooth integration into existing IT landscapes. Utopis also includes import/export tools for XML, BMEcat, Excel, and other standard formats commonly used in technical industries.

The system complies with GDPR and incorporates role-based access control to ensure data security across internal and external users.

Conclusion

Utopis PIM is a specialized and powerful tool for managing and distributing structured product data in the construction and installation industry. With built-in support for ETIM, BIM, GS1, and other industry standards, it ensures data consistency, simplifies collaboration, and accelerates digital transformation for manufacturers and wholesalers. The platform’s multichannel publishing, content reuse, and validation capabilities make it a trusted choice for companies operating in data-intensive sectors that demand accuracy and compliance.

To learn more, visit the Utopis profile on PIMvendors or explore the official Utopis Platform website.