Hybris

SAP Hybris, now known as SAP Commerce Cloud, is an enterprise-level omnichannel commerce platform that integrates Product Content Management (PCM) and Product Information Management (PIM) capabilities. The platform enables organizations to centralize, manage, and distribute product data across multiple sales and marketing channels.

Target Market

SAP Hybris serves enterprise organizations and large mid-market companies operating in B2B, B2C, and B2B2C business models. The platform is designed for businesses requiring sophisticated commerce infrastructure with integrated product data management across complex organizational structures and multiple channels.

Key Features

The SAP Hybris PCM module provides comprehensive product catalog management with support for complex product data models, digital asset management, and multi-level categorization. The platform offers robust data governance through role-based access controls, workflow automation, and data quality validation tools. Integration capabilities enable seamless connectivity with SAP ERP, S/4HANA, and other enterprise systems through API-led architecture.

Value Proposition

SAP Hybris delivers unified product experiences across all customer touchpoints by centralizing product information within the broader SAP ecosystem. The platform supports internationalization and localization for global operations, automated data distribution to multiple channels, and comprehensive catalog management. As part of the SAP Commerce Cloud suite, it enables organizations to manage end-to-end commerce operations from a single platform while maintaining consistent product data across the enterprise.