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Prodexa

Entry Member
Prodexa Cloud is a comprehensive Product Information Management (PIM) solution designed to help organizations efficiently manage, enrich, and distribute product data across digital and offline channels. Built for flexibility and scalability, Prodexa supports complex data models, multilingual catalogs, and automated workflows to improve data quality and operational efficiency. The platform integrates seamlessly with ERP, eCommerce, and marketing systems, ensuring consistent and high-quality product experiences. With Prodexa, businesses can accelerate product launches, reduce manual effort, and stay competitive in fast-changing markets.

Target Market

Prodexa targets midmarket and enterprise-level companies across industries that manage large product portfolios and multi-channel distribution. It is particularly suitable for manufacturers, wholesalers, and retailers aiming to modernize their product data processes. Its modular, configurable approach makes it an ideal fit for businesses seeking to tailor PIM capabilities to specific organizational needs.

Value proposition

Prodexa Cloud stands out by combining robust PIM features with strong data governance, advanced approval workflows, and support for rich media management. Its flexible architecture adapts to complex requirements without heavy customization, saving time and resources. By centralizing product information and automating routine tasks, Prodexa improves data consistency, compliance, and overall productivity.

For whom?

Prodexa is ideal for manufacturers, distributors, and multi-channel retailers in industries like industrial equipment, consumer goods, and automotive. It supports product teams, marketing departments, and digital managers who need to keep product data accurate, up-to-date, and ready for publication across websites, print catalogs, and digital marketplaces. Companies seeking to balance scalability with configurability will find prodexa particularly beneficial.

Active < 5 countries
In business since 2000
Enterprise/Midmarket
Proprietary Software
SaaS Solution
Java Based

Customer Cases

Customer Case: prodexa Cloud with G.Ascherl GmbH

About

G. Ascherl GmbH, a leading player in the boat accessories industry with a strong presence in the Austrian market, sought to optimize its product information management (PIM) and publishing processes to better serve its customers and partners.

Case Description

Ascherl GmbH recognized the need for a comprehensive PIM and publishing solution to enhance its catalog production and streamline its communication and sales efforts.

Action by Prodexa

In collaboration with infolox GmbH, a strategic partner of prodexa, G. Ascherl GmbH implemented a robust PIM and publishing solution. The combination of prodexa Cloud PIM and Xactuell from CODEWARE, operated in external cloud infrastructure, provided the necessary tools for efficient catalog production, flyer creation, and e-business exports.

Results

The implementation of prodexa Cloud PIM and Xactuell brought several benefits to G. Ascherl GmbH:

  • Optimized Data Maintenance: The prodexa Cloud PIM made data maintenance for the extensive product range effortless.
  • Dynamic Publishing: Xactuell’s dynamic publishing capabilities enabled the automated implementation of annual product catalogs and the creation of various publications, such as flyers and brochures, based on existing templates.
  • Daily Acute Data: Accurate and complete product data from prodexa Cloud PIM is readily available on a daily basis in Xactuell, ensuring consistency and up-to-date information.

Customers

IFM Electronic Audi Isero Medux