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Are you looking for a way to organize your personal information? If so, you may be wondering if Product Information Management (PIM) is the right tool for you, or if Microsoft Excel is a better option.  We want to compare PIMs and Excel in terms of their features, advantages, and disadvantages. We’ll also help you decide which tool is the best fit for your needs.

What Precisely Is PIM And How Might It Advantage Your Business?

A Product Information Management (PIM) system is utilized to gather, improve, enhance and distribute item data online in one spot. This gives a great deal of favorable position to get article data altogether when it is utilized in various systems (omnichannel).

Overseeing data, for example, product descriptions, colors, pictures, recordings, measurements, and manuals are more productive by means of a PIM than independently in every system or with Excel documents. A webshop and different systems recover this information from the PIM and show the right item data.

Why PIM and not Excel?

Excel is decent on the grounds that it is free and adaptable, however, that is likewise a disservice. Filling with a fixed structure by multiple administrators is not easy to do in Excel. Excel also quickly has limitations in the field of version management, quality control, and linking to multiple systems.

Advantages of a PIM

  • Especially when you as an organization are dealing with large quantities of products and a rapidly changing range that is used on multiple channels, the benefits become visible quickly:
  • A product is only imported once and is also only the leading one in 1 system
  • Products are all imported according to the same rules so that quality is monitored
  • The same optimized and complete information in every channel, with the right tone-of-voice
  • Less management and manpower to import, less cutting and pasting
  • Less searching for information, there is more structure in the product data
  • In addition to digital, also open to print (via InDesign )
  • Faster dissemination of product information because systems are linked to a strict workflow
  • Prevention of returns because the information of a product matches the expectations of a customer

Want to learn more about PIM?

If you have any questions regarding Product Information Management, from PIM Selection to Implementation or how a PIM would fit in your IT landscape? Feel free to browse our Knowledge Base of articles on everything PIM related.

Visit our Knowledge Base