Why retailers need to rethink their product data strategy: a chat with PIMvendors’ Chris Jobse
The retail landscape is shifting quickly, necessitating a proactive approach to product information management. In a revealing discussion with Chris Jobse of PIMvendors, orchestrated by KatanaPIM’s own Raoul Straathof, the need for retailers to re-evaluate their product data strategies is vividly illustrated.
Why product data is a challenge for retailers
For retailers, the struggle with product information is real. When data arrives from various suppliers, it often does so in disparate formats and qualities. The process of synchronizing this information with the retailer’s internal data framework is vital but complex. Retailers, therefore, require PIM systems that excel in inputting a diverse array of data and customizing it for their unique needs.
Why Excel won’t cut it anymore
Clinging to spreadsheets for product data management, as many retailers do, is a practice fraught with peril. The risk of error compounds when departments use isolated spreadsheets. Modern PIM platforms, like KatanaPIM, encourage collaboration in real-time, enhance workflows, and cut down the time-to-market.
Differentiation is everything
Distinguishing your products from competitors’ offerings is paramount, especially when selling identical items like popular sneakers. PIM tools empower retailers to enrich and tailor their product content, making even identical specifications shine with unique descriptions, eye-catching images, and optimized SEO.
Common mistakes when adopting a PIM
Implementing a PIM system is not just about the software; it’s a holistic approach that involves people, processes, and good governance. Initiating PIM without a solid approach can exacerbate issues rather than resolve them. Chris advises starting on a small scale and expanding once a reliable method is established.
No internal expertise? No problem.
Lack of in-house data expertise is not a deterrent. Organizations like PIMvendors.com facilitate the entire process, helping align organizational goals and streamline the transition to an ideal PIM solution.
A PIM is more than a marketing tool
The perception of PIM systems has evolved; they’re not only for marketing but are also valuable across the entire business. With a PIM at the core of your tech stack, your business can enjoy enhanced collaboration and superior content control, which is essential for multichannel and omnichannel strategies.
The rise of the Digital Product Passport (DPP)
The Digital Product Passport is poised to become essential for retailers, necessitating detailed sustainability disclosures by 2027. Although this requirement may sound daunting, PIM systems can efficiently manage and disseminate this information. The time to prepare is now, starting with the collection of necessary data from suppliers.
Why GS1 matters in modern product data management
Standardization is becoming essential in product data management. GS1 standards, which include globally recognized identifiers and data exchange protocols, bring a host of benefits. This includes enhancing data consistency, reducing mapping and clean-up burdens, and ensuring compatibility across the board in the retail ecosystem, thereby optimizing onboarding and collaboration.
Looking ahead: key trends in PIM
Chris Jobse points to significant trends, such as AI-assisted enrichment and the creation of new organizational roles like Chief Data Officer to manage this growing and increasingly critical data landscape.
Final thoughts
The integration of a PIM system into an enterprise is not just a technological upgrade but a paradigm shift for how an organization handles product data. Success involves small, measured steps, bringing the right stakeholders together, and scaling the process intelligently.
Source of inspiration: KatanaPIM article on product data strategy with Chris Jobse.
