During this session, Stephan Spijkers from PIMvendors, together with Luc Smeets (KatanaPIM) and Emile Valkestijn (10XCREW), discuss how brands can create a consistent omnichannel experience by connecting product data, people, and processes. They explore real examples of scaling product content across marketplaces like Amazon, Bol, and OTTO, and explain why starting small, staying pragmatic, and owning your brand content are key to success.
Speakers:
Stephan Spijkers – Co-Founder, PIMvendors.com
Luc Smeets – Managing Director, KatanaPIM
Emile Valkestijn – Chief Commercial Officer, 10XCREW
Key Takeaways:
- Brands must own their content — no one tells your story better than you.
- A Single Source of Truth (PIM) ensures consistency across Amazon, Bol, OTTO, e-commerce, apps, and offline.
- Start small with basic attributes and scale gradually with data insights.
- Avoid the “set and forget” trap — continuous monitoring is essential.
- Collaboration between marketing and e-commerce ensures aligned messaging and efficient workflows.
- Excel works for small setups, but not for scaling across multiple countries and channels.
- Don’t get stuck in endless comparisons — “done is better than perfect.”
- AI and automation help with translation, localization, enrichment, and A/B testing when connected to PIM.
Want to dive deeper and discover the best tools, comparisons, and expert advice? Visit PIMvendors.com now — your go-to resource for everything related to Product Information Management.
