In this webinar, Tomas Hesseling discusses with Stephan Spijkers about a significance of Product Information Management (PIM) solutions in enhancing marketing strategies, particularly in the context of modern e-commerce challenges. He emphasizes the need for businesses to adapt to the increasing demand for data from customers and the pressure on teams to work more efficiently due to budget constraints. The shift from traditional advertising methods to more data-driven approaches is highlighted as a crucial factor for success in today’s market.
Speakers:
Stephan Spijkers – Co-Founder, PIMvendors.com
Tomas Hesseling – Global BD Director, Ergonode PIM
Check out the presentation from our webinar: Presentation
Key Takeaways:
- A PIM solution can significantly enhance marketing strategies.
- Modern e-commerce demands faster and more efficient operations.
- Customers are increasingly seeking detailed product information before purchasing.
- Business owners are under pressure to improve team efficiency.
- There is a notable shift from traditional Google Ads to LLM.
- Data quality is essential for effective marketing.
- Teams must adapt to the evolving landscape of e-commerce.
- Budget constraints are influencing marketing strategies.
- The importance of being proactive in data management is critical.
- Understanding customer needs is key to successful marketing.
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