Migrating to a new PIM system can feel overwhelming — especially when your data is scattered across spreadsheets and outdated tools. But done right, it can transform your business.
In this expert conversation, Stephan Spijkers sits down with Raoul Straathof to unpack what makes PIM migration successful — and what traps to avoid.
If you missed the live session, you can watch the full recording here:
At the microphone:
Stephan Spijkers – Co-Founder, PIMvendors.com
Raoul Straathof – Product Manager, KatanaPIM
Why migrate to a new PIM?
Many companies realize they’ve outgrown spreadsheets or legacy ERPs.
As product ranges grow and teams expand, old tools struggle to keep product data consistent across channels.
A modern PIM helps centralize information, improve accuracy, and support faster launches.
Don’t rush the migration process
One common mistake? Jumping straight into features and integrations without scoping the real business needs.
Successful migrations start by asking:
- What slows us down today?
- Where do mistakes and inconsistencies cost us most?
- Which teams depend on this data daily?
This discovery phase helps set priorities and shape a roadmap tailored to your workflows — not just vendor demos.
The importance of data governance and stakeholder buy-in
Migration isn’t only about moving data; it’s about aligning people and processes.
Raoul highlights the role of data governance: defining who owns what, how updates are approved, and how data flows between systems.
Involving key stakeholders early — product teams, marketing, IT, and leadership — keeps projects grounded in reality and reduces surprises down the line.
Start small, scale smart
A phased approach often works best: begin with a pilot or proof of concept.
Use it to test the new PIM with a limited product set, validate data models, and refine governance rules.
This controlled start helps teams learn and adjust before rolling out company-wide.
Watch for hidden risks
Some pitfalls the experts discuss:
- Overestimating how clean current data really is.
- Underestimating the effort to train teams and document processes.
- Believing the tool alone will fix process or data ownership issues.
A solid migration plan always includes time for data cleansing, user onboarding, and testing.
When to ask for external help
For complex product ranges or tight timelines, external specialists can help scope projects, guide governance setup, and avoid costly rework.
Conclusion: migration as an opportunity, not just a task
PIM migration isn’t only about switching tools.
It’s a chance to re-evaluate how your organization manages product data, collaborates across teams, and delivers consistent information to customers.
Done thoughtfully, it sets the foundation for faster launches, better customer experiences, and scalable growth.
Want to explore your options?
Start comparing solutions on PIMvendors.com.
