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215 articles · 12 per page
Article
PPWR May Expose a Weak Link in Product Data Systems
Stephan Spijkers
· 2026-04-14 · 10 min read
PPWR recyclability rules will expose weak PIM data models. Why packaging attributes can no longer live in a side spreadsheet when EU rules bite.
Article
IKEA's Sales Secret: Reskilling Made Product Data Pay
Stephan Spijkers
· 2026-04-13 · 8 min read
IKEA reskilled people around product data instead of blaming Amazon. How better information at the shelf and online turned into sales payoff.
Article
Why Product Data Is the New Battleground in AI Commerce
Stephan Spijkers
· 2026-04-09 · 8 min read
Product data is the new battleground in AI commerce. After a decade of storefronts and headless debates, the catalog is what agents and shoppers use.
Article
SAP Buys Reltio for the Data Layer Behind Its AI Push
Stephan Spijkers
· 2026-04-09 · 9 min read
SAP agreed to buy Reltio to own more of the data layer behind enterprise AI. What the deal means for MDM, product master data, and PIM buyers.
Article
SAP Bets on Reltio to Fix AI’s Data Problem
Stephan Spijkers
· 2026-04-09 · 10 min read
SAP's planned Reltio deal is about AI's data problem, not another MDM headline. What enterprise product master data buyers should read into the bet.
Article
PIM Steps Out of ERP’s Shadow as AI Raises the Stakes
Stephan Spijkers
· 2026-04-09 · 8 min read
PIM is stepping out of ERP's shadow as AI raises the stakes. Why product information now matters more than your CMS for search, compare, and buy.
Article
PIM Moves from Backend Plumbing to Commerce's Front Line
Stephan Spijkers
· 2026-04-09 · 6 min read
PIM used to be backend plumbing. AI search and digital shelves now put product information on the front line of commerce. See why the role flipped.
Article
The Evolving Landscape of Product Information Management
Stephan Spijkers
· 2026-03-20 · 3 min read
How PIM systems evolved from catalog tools into the commercial engine for product data. See what changed, and what buyers should watch next.
Article
AI in Marketing: Forecasts, Challenges and What's Next
Stephan Spijkers
· 2026-03-09 · 4 min read
How AI is changing marketing, and what that does to PIM. Forecasts, challenges, and why product information becomes the fuel for automated campaigns.
Article
DPP Lighting Demo with Arkive: Get Ready for Passports
Nathalie
· 2026-03-02 · 1 min read
DPP lighting demo with Arkive: how brands prepare Digital Product Passport data for compliance. Watch the recap with Sinem, Nick, and PIMvendors.
Article
Gartner: Lack of AI-Ready Data Imperils 60% of Projects
Stephan Spijkers
· 2026-02-26 · 3 min read
Gartner warns a lack of AI-ready data puts 60% of projects at risk. Why product information quality is now the bottleneck, not the model.
Article
10 Benefits of Using PIM for Marketplaces
Stephan Spijkers
· 2026-02-18 · 17 min read
Ten benefits of using PIM for marketplaces: consistent listings, fewer mapping errors, and product data that can travel to Amazon, bol, and beyond.
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