Building a Product Data-First Future: How Welkoop Transformed Its Architecture with PIMvendors

PIMvendors assisted Welkoop in setting up a new architecture focused entirely on product data. Additionally, we developed a roadmap to organically transition from the current situation to the desired future state.

Client Introduction

Welkoop, a leading retail chain for garden and animal products in the Netherlands, aimed to enhance the accuracy and consistency of their product information.

The Challenge

Welkoop faced challenges due to their product data being spread across multiple locations within their application landscape, with no clear ownership of the data. This resulted in numerous inconsistencies and required significant effort to gather accurate data for various output channels.

The Solution

PIMvendors supported Welkoop in defining the right processes and data definitions, while also designing a new application landscape with the required integrations. With this foundation, PIMvendors created a step-by-step roadmap to ensure smooth progress without disrupting ongoing operations. Additionally, PIMvendors guided Welkoop in selecting a PIM solution tailored to their needs. Instead of opting for one of the Big Five, PIMvendors leveraged their deep market knowledge to recommend a lesser-known solution in the Benelux that had already proven successful in Germany.

The Results

The framework designed by PIMvendors provided Welkoop with a solid foundation to begin their digital transformation, setting clear and achievable goals. This structured framework ensured that the transformation was not overwhelming, allowing the project team to move forward with manageable, incremental tasks. By breaking the process down into smaller, focused steps, Welkoop was able to maintain momentum and focus, ensuring each phase of the transformation was completed effectively without disrupting ongoing operations.