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PIM software ensures that all your product information is stored in one central place, and it offers a user-friendly environment in which you can manage your entire product range. There are of course various PIM options and various extras.

What Information do you store in the PIM software?

A PIM – Product Information Management system – is specially set up to manage all your product information. The easy thing about PIM software is that you can manage your complete product range from one source. This means you no longer have to search separately for Excel files, ERP data, or other documents; everything is easy to find and easy to edit via the PIM. From technical data, images, technical drawings, diagrams, logos, icons, product descriptions, downloadable documents, and marketing descriptions to SEO texts and atmospheric images.

All the PIM Benefits can be found here.

Product Management

PIM software is indispensable for the efficient management of products. With one central source in which you can store, supplement and manage data, you provide structure in the organization, you can easily keep an overview and you also save a lot of (search and input) time.

Fast Or Extensive Search And Replacement

Within the PIM software, you can quickly search through the entire range, but it is also possible to search extensively or for a specific characteristic.

For example, you can search for articles where the image or description is still missing or in a specific language. You can also create complex searches yourself and save them for future use.

Manage Images

Pictures do not need to be physically added to the PIM software, once they are in the correct file folder it is enough to enter only the file name. These are linked fully automatically when they are published (during the export).

Create Multiple Assortment Sorts

If you use the data in various media expressions such as a website, paper catalog and sub-catalogs, or price lists, you naturally want to have control over the order of the product groups and products in these publications.

That is why within the PIM software it can be determined at each level which order should be followed for which media expression.


Describe your products uniformly according to the ETIM, GS1, or any other standard. A PIM system includes a user-friendly tool to classify your entire product range, and then export (for data pools) or publish directly to the web and paper.

Multiple Users

Of course, you can work with multiple users in the PIM software. It is possible to set privileges for each user so that they can only edit a specific part of the product data.

Edit Data In Excel

Articles and article groups can be copied directly from Excel to Excel to easily adjust or supplement the data there. The new information can be completely pasted back into the PIM with one click of the mouse. This way you can quickly and easily adjust a group of articles.

Multiple Languages

The number of languages ​​in which you can manage data is unlimited. Each language can be easily displayed, supplemented, imported, and exported. This applies to Western and non-Western languages.

Make Selections

For both your website and catalog, partial publications or price lists, you can choose which information from the PIM database you want to publish by means of extensive selection options. Separate selections can be made for the website and catalog, and it is also possible to make partial publications with a selected part of the range. This way you can respond directly to trends, and the seasons or create a folder with only the latest products.

Choose From Different Screen Layouts

Different activities require different screen displays, and within the PIM software, you can choose the screen layout that best suits the task. For example, when entering data in different languages, it is useful to put the different languages ​​next to each other, and when entering or checking features, it can work best via a tab layout.

Log Files

PIM has log options to manage your product range properly. For example, there is a log file of the new and expired articles after an update from your ERP system.

Import Data

Information can be entered into the PIM from various sources. Think of product titles, texts, article numbers, properties, PDFs, images, and more. This can be done manually, via an Excel document, the ERP system, or via classification files.

Import From The ERP System

All information from the ERP system can be easily imported into the PIM software. Consider, for example, reading in prices, stock data, weight or other trade information.

Import ETIM, GS1, or any other Classification

With PIM software, you can classify yourself as a wholesaler and read the classified product information of your suppliers as a producer. Ready for immediate use.


Data can also be taken from Excel. An import file can be created for this, but it is also possible to paste new articles directly from Excel into the desired article group.

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Update Through Import

Product information can be easily updated using import files. You can update prices, stock data, images, or other product data quickly.

Publish And Export – Directly From The PIM Software

There are many options for publishing from the PIM software. Note: not all PIM software has all these publication options.

To The Website / Webshop

All product information can be published directly from the PIM software to your website or webshop. This includes extensive search and filter options and a clear presentation of the products with the associated information.

Automated Product Catalog

Print software uses your data stored in a PIM software to automatically prepare your publication. This can be a complete paper catalog with your complete range, but also a partial catalog, a catalog with customer-specific prices, a price list or an extensive data sheet with images and technical drawings.

Automated Price List

Print software can also easily create price lists with the same method. You can also select which products you want to publish, and you can even create the price lists with customer-specific prices.

Automated Product Sheets

Making product sheets is also an option. With the push of a button, the software turns your PIM data into a beautifully designed document with all product information. Of course including images, technical drawings, icons, and all product features.

The Best PIM Software?

There are several PIM software packages on the market, but which one is the best? That, of course, depends entirely on your company, your range, and your wishes!

Want to learn more about PIM?

If you have any questions regarding Product Information Management, from PIM Selection to Implementation or how a PIM would fit in your IT landscape? Feel free to browse our Knowledge Base of articles on everything PIM related.

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