Starting Your Crossborder Journey

Are you considering expanding your sales across borders? Have you already taken the first steps? While it has become easier to enter new markets, ensuring successful and scalable operations on a cross-border journey presents its challenges. How can you manage multiple languages and currencies effectively and maintain an up-to-date product catalogue across various internal and external platforms?

A fireside chat with four cross-border experts
We’ve invited four experienced speakers to discuss the journey of selling across borders. Also, from starting your journey (this session) to making it more efficient and the future of cross-border commerce (both follow-up sessions).

During this first session, we will cover both the start of the journey, the pitfalls to avoid, and the failures of both start-ups and established multinationals in their cross-border attempts (and the takeaways from both).

Managing Product Information across Borders
With the rapid digitization in the last five years (and the last 24 months especially), we see many organizations scrambling to catch up. Moreover, digital Commerce has become an integral pillar and not just for B2C or retailers: wholesale, brands, and manufacturers are more involved in the creation, enrichment and management of product information than ever before.

How do you successfully manage the growing diversity of channels for your product data? Also, how can you scale your marketplace strategy without getting bogged down? How have other companies managed the transition of their architecture to a setup that facilitates cross-border commerce?

Speakers and topics
We are excited to introduce you to our four speakers:

• Harald Krauss (Viamedici)
• Justin Thomas (Precisely)
• Rupert Firmstone (inriver)
• Dagmar Schneider (Lighthouse Integration)