Munich, Germany/Paris, France/New York, USA — October 10, 2023 — PIM systems provider, Contentserv announces its exclusive negotiations for the acquisition of France-based software company Shoppingfeed.
This strategic move is set to broaden Contentserv’s capabilities in the efficient publication of information on leading marketplaces like Amazon, eBay, Zalando, and digital marketing channels, including Google Shopping and Instagram Ads. It represents the final piece of the puzzle in transforming Contentserv’s product portfolio into a comprehensive, AI-driven end-to-end solution, fully tapping into the Digital Shelf’s potential. This integration will offer features such as seamless marketplace integration, automatic feed updates, optimized listings, inventory and price management, performance analytics, and more.
The union between Contentserv and Shoppingfeed will bridge products managed by Contentserv with the world’s most influential marketplaces, synchronizing inventory and automating order processing. Furthermore, the technical integration into Contentserv’s Product Experience Cloud (PXC) will empower customers to seamlessly harness the combined performance of both solutions.
Julien Hugonnet, CEO of Team T4, commented, “We are already Contentserv and Shoppingfeed clients. The possibilities of the integrated solution are huge. We are looking very much forward to further driving efficiency gains and revenue uplifts with the combined product stack.”
Michael Kugler, CEO of Contentserv, envisions the transformation of PIM from a product data backend into a top-line-driving Product Experience Management. He said, “With the combination of both solutions, our customers can generate significantly higher reach and increase conversion rates with better content at touchpoints.”
Olivier Levy, CEO of Shoppingfeed, added, “The high spontaneous interest in our joint solution offering demonstrates the market demand and underscores Contentserv’s potential to help existing and new customers successfully tackle the challenges of the increasingly complex e-commerce market.”
This transaction is subject to the satisfaction of condition precedents and completion of the information and consultation procedure of Shoppingfeed Works Council.
Market research from Forrester and Gartner indicates robust growth in e-commerce, and the PIM market is poised to expand. Contentserv’s Product Experience Cloud enables companies to achieve revenue growth by creating personalized and engaging product content. By prioritizing collaboration, governance, and automation, Contentserv empowers customers to make data-driven decisions and deliver exceptional product experiences.
Contentserv’s Product Experience Cloud empowers manufacturers, brand owners, and retailers to consolidate, optimize, and distribute product content from a single source across all channels, using an AI-fueled cloud platform. This optimized product content allows companies and IT teams to focus on delivering rich, relevant, and emotional product experiences.
Shoppingfeed is an e-commerce feed management platform that organizes products on over 1,000 channels, including Amazon, Bing, Facebook, eBay, Etsy, Instagram, Pinterest, and others. It handles prices, stocks, and orders, and can seamlessly integrate products into marketplaces while assisting in the creation of new offers and synchronizing existing ones.