Marketplaces… you are probably selling on them (directly and indirectly) or considering transitioning to a marketplace yourself. The advantages are apparent, but the disadvantages (especially if you manage multiple marketplace connections, large catalogs, and multiple languages) are much less so…
Managing Product Information and Marketplaces
With the rapid digitization in the last five years (and the last 18 months especially), we see many organizations scrambling to catch up. Digital Commerce has become an integral pillar and not just for B2C or retailers: wholesale, brands, and manufacturers are more involved in the creation, enrichment, and management of product information than ever before.
How do you successfully manage the growing diversity of channels for your product data? Also, how can you scale your marketplace strategy without getting bogged down? How have other companies managed the transition of their architecture to a setup that facilitates marketplace integrations?
An open conversation
During this hour-long discussion with four industry leaders, we will discuss how to best manage Product Information on marketplaces. We will discuss actual problem cases, solutions, and the trend in the market.
Speakers and topics
We are excited to introduce you to our four speakers:
- Jeroen Dries (Mirakl)
- Raoul Straathof (Katana PIM)
- Max Schrevelius (ConnectingTheDots)
- Rupert Firmstone (Novomind)