Informatica Product 360
Informatica MDM - Product 360 empowers digital commerce and business transformation through innovative, intelligent product experience management. Organizations achieve significantly faster time-to-market by streamlining product introduction processes across all channels. The platform delivers a single source of truth for product information, eliminating data silos, reducing errors, and improving operational efficiency. Businesses can capitalize on emerging market opportunities by rapidly deploying accurate, enriched product content across multiple channels. The solution's data quality capabilities ensure consistent, reliable product information that builds customer trust and enhances brand reputation. Automated workflows and centralized data management reduce manual intervention, cutting operational costs and freeing resources for strategic initiatives. Organizations gain competitive advantages through superior product experiences that drive customer engagement, increase conversion rates, and support revenue growth. The platform's scalability supports business expansion into new markets, channels, and product lines without compromising data quality or performance.
Recent news
Informatica says Salesforce (Informatica) is a Leader in the 2026 Gartner Magic Quadrant for PIM.
The page cites the Gartner report dated 12 October 2026.
SourceInformatica (opens in a new tab)Informatica announces headless data management and agentic MDM
Salesforce said on 20 May 2026 that Informatica was introducing headless data management and an agentic multidomain MDM.
SourceSalesforce (opens in a new tab)Salesforce completes its acquisition of Informatica.
The close adds Informatica's master data management and data governance to the Salesforce platform.
SourceSalesforce (opens in a new tab)Informatica Fall 2025 release previews agentic Product 360
Agentic PIM for Product 360 and CLAIRE Product Experience Agents were announced in private preview.
SourceInformatica (opens in a new tab)Salesforce agrees to acquire Informatica
On 27 May 2025 Salesforce said it had agreed to acquire Informatica.
SourceSalesforce (opens in a new tab)
Target Market
Informatica MDM - Product 360 is designed for large enterprises requiring comprehensive product information management and master data management capabilities. The solution targets organizations across various industries that need to manage complex product catalogs, support digital commerce transformation, and ensure product experience management at scale. Product 360 serves companies requiring sophisticated data governance, quality management, and multi-channel product information distribution. The platform is particularly suited for businesses dealing with extensive product lines, multiple brands, global operations, and complex supplier networks. Organizations seeking to enhance customer experience through accurate, enriched product content across all touchpoints represent the ideal target market for this enterprise-grade solution.
Value Proposition
Informatica MDM - Product 360 empowers digital commerce and business transformation through innovative, intelligent product experience management. Organizations achieve significantly faster time-to-market by streamlining product introduction processes across all channels. The platform delivers a single source of truth for product information, eliminating data silos, reducing errors, and improving operational efficiency. Businesses can capitalize on emerging market opportunities by rapidly deploying accurate, enriched product content across multiple channels. The solution's data quality capabilities ensure consistent, reliable product information that builds customer trust and enhances brand reputation. Automated workflows and centralized data management reduce manual intervention, cutting operational costs and freeing resources for strategic initiatives. Organizations gain competitive advantages through superior product experiences that drive customer engagement, increase conversion rates, and support revenue growth. The platform's scalability supports business expansion into new markets, channels, and product lines without compromising data quality or performance.
Connect
Choose how you want to engage. Paid member profiles keep buyers in a guided path instead of leaking straight to the vendor homepage.
